"70% of global trademark owners' net worth is derived from their trademarks and other IP assets." - World Trademark Review

Cyber crime, Internet piracy, and cyber theft of
Intellectual Property is rampant.
Cyber pirates have a plan, what’s yours??

One of the most common and dangerous myths for business owners is the belief that registration of trademarks is enough to provide protection for the long term. In eCommerce, nothing could be further from the truth. Cyber security requires more. Registration is only one step the INSURE Brand Protect Sequence: not the final destination. Enforcement is often the most overlooked, but arguably the most important step in brand protection. Don’t ignore Internet trademark risks until it is too late, only to learn, “While you were sleeping, your IP was disappearing!”

• Do you think a trademark registration is enough to protect your brand in eCommerce? Obtaining a trademark is just a beginning.
  
  
• Do you have a program of trademark monitoring third party usages to comply with your “duty to police” trademarks?
  
  
• Are your domains secure from squatters, and can you trust your own domain registrar in case of a cyber attack?
  
  
• Do you know the risks to brands and domains on the Internet and how to avoid loss of rights?
  
  
• Does your marketing team know how to properly use marks and monitor use by marketing affiliates, distributors, and in social media?
  
  
• Do you and your advertising and marketing team have an Internet Intellectual Property Strategy in place to manage risks and prevent hijacking?

A decision maker in any business needs to comprehend the necessary legal steps to protect the products, brands, and the trademarks that represent their business. Yet, all successful business owners must turn to other experts for advice on complicated subjects. Brandaide™ offers comprehensive brand management plans, Internet protection and promotion strategies, brand identity campaigns, Internet enforcement manuals, and more delivered through electronic files, tele-seminars, and webinars.

The BRANDITO™ Watch Internet Enforcement Manual is now available for download!
A $10,000 value for only $1,197.

For the first 50 customers who purchase this informative and educational resource, we are offering a tremendous discount. The BRANDITO™ Watch Internet Enforcement Manual is available to you for only $597. This is a limited time offer, so act now.

Who is guiding you on the drive to INSURE your brands survive,
prosper, and increase the value of your business?

The knowledge provided in the BRANDITO™ Watch Internet Enforcement Manual is invaluable to insuring your online success. Hiring an attorney who understands and who can explain all of the issues described in this manual would cost hundreds of dollars per hour, and total thousands of dollars. The manual is a hands-on, how to deal with Internet issues such as typosquatting, domain name protection, copyright infringement, AdWords and site infringement, among other key things. Los Angeles trademark lawyer Cheryl Hodgson, creator and author of the BRANDITO™ Watch concept, has devoted years to the enforcement of intellectual property assets online and in the federal courts. Her expertise and up-to-date knowledge is now at your fingertips at a fraction of the cost. The Internet Enforcement Manual provides you with easy to comprehend tools for tracking and enforcing your own brands in eCommerce. The manual can be used as a basis for your own in house enforcement efforts. You’ll meet BRANDIE, who will guide you in the step-by-step procedures necessary for you or your staff to protect your brand. You will increase your response time when infringers attack, and save more than $10,000 in attorney’s fees.

“On the Internet, copyright infringement occurs when, for example, the work is copied, displayed on a website, performed on a webcast, made available for download, or interpreted into a derivative work. If the client has registered the work, then a variety of statutory damage remedies is available for each of these infractions.” – Cheryl Hodgson

What is your plan to INSURE your most valuable business
assets are secure in eCommerce?

The Brandaide™ BRANDITO™ Watch Internet Enforcement Manual will deliver you the practical knowledge on how to search for and locate infringing activity, assess the risk to your brand, and determine how to react. Each chapter talks about an area of the Internet where your products could be in danger; and what to do if you find someone encroaching on your assets.

The Manual’s Key Chapters include:

• Enforcement: What is it and Why?
• Use of Trademarks in Domains
• Web Site Infringements
• Use of Marks in Metadata, Sponsored AdWords, Cybersquatting and Typosquatting
• Proper Use Advisory to Police Public Usage
• Trademarks turn generic
• Scam Registration Solicitations to Avoid
• Copyright Infringement and User-Generated Content
• Sending and Documenting

Cybersquatting has become a “widespread land rush with mass
speculation in domain names.” - Senior IP Counsel Time Warner

Is your brand on the path to distinction, or extinction?

The Brandaide™ BRANDITO™ Watch Internet Enforcement Manual introduces a key differentiation in the definition and scope of intangible asset protection necessary for business owners. It is grounded in personal experience gained from helping valued clients protect their assets in the digital space. You will be taken beyond the myth that “I am secure because I have a registration.” Instead, you will learn to focus upon protection rooted in the premise that like any other favorite “toy”, trademarks and other IP deserve a little “TLC.” It’s up to you to seize control and drive your brand to distinction in eCommerce.

A federal registration for trademarks is vital to any business with branded goods and services. However, a trademark registration is not a destination resort for brand protection; it is merely an important first step along the path to a strong brand. On average, 70% of the purchase price paid to acquire U.S. businesses is for intangible assets, with over 50% being for the brand. Intangible assets are the most valuable of most businesses. Yet, they are often the most neglected. “Goodwill” – represented by trademarks and brands – is a valuable asset that can and must be legally protected.

Registration of intellectual property assets is only one step in the
INSURE Brand Protection Sequence, NOT the final destination.

Today’s increasingly complex business environment and an Internet-centric world make it more and more challenging to protect a brand or other intellectual property. Building brand equity requires a plan together with action. The strategy you adopt should allow you to promote your business while keeping an eye out to manage your brand identity. Market research combined with a campaign to protect your trademarks/IP/Patents/Products will lead you down the path to successful Internet branding.

Learn how to protect and enforce your brand through the
Brandaide™ BRANDITO™ Watch Internet Enforcement Manual.

Can you answer all of the following questions?

• Do I know all there is to know about legally protecting my brand on the Internet?
• For what and should I seek trademark registration?
• How do I protect my Intellectual Property?
• What is considered Internet copyright infringement?
• What is needed to send a notice of infringement?

Can you afford the implications of not properly protecting your IP
from an online squatter?

Coming Soon:

The value of your BRAND and legal good will is the most important ASSET of your business.

Take this opportunity to have within your reach a set of tools that will
allow you to protect your most valuable asset.

The BRANDITO™ Watch Internet Enforcement Manual is now available for the new customer price of $597. This is a limited time offer, so act now.

Intellectual Property Attorney Cheryl Hodgson serves as a trusted advisor to guide clients to successfully protect and profit from valuable trademarks, copyrights and other forms of IP, including entity formation for management of IP. With more than 25 years of experience in trademark and copyright law, she offers a unique combination of legal expertise and practical business experience. Her trademark services focus primarily on federal trademark registration as well as International trademark registration strategies, trademark license agreement(s), copyrights and entertainment agreements. In the world of social networking and increasing cyber crime, Cheryl’s experience is uniquely suited to lead brand owners into the world of e commerce through brand management, strategic planning for trademark application, and protection of brand equity through counseling clients in policing rights on the Internet.

Hodgson has been certified for arbitration and mediation of Intellectual Property Disputes and Advanced Workshops for the Uniform Resolution of Domain Disputes at the World Intellectual Property Organization in Geneva, Switzerland. She is admitted to practice law in California, New York, and Tennessee. has served as Professor of Music Law at Loyola University School of Law. Cheryl serves as President of the California Copyright Conference for 2008-2009, is a member of the International Trademark Association (INTA), Los Angeles Copyright Society, and the Intellectual Property Section of the California State Bar. Cheryl Hodgson is the founder of Hodgson Law and the entrepreneur behind Brandaide.

www.hodgson-law.com
www.brandaideblog.com